We Helped This Custom Manufacturer Generate $1.5m in New Opportunities

Working with a custom manufacturer, we were able to help them generate $1.5m in new business using Marketing Automation and Web Strategy.

Overview 👉

The Problem This Custom Manufacturer Faced

As a growing business this company was acquiring several smaller companies in the same manufacturing space. As they grew their lead database, they realized they did not have an effective way to properly capture, store, and market to their growing list of Leads and Customers. 

They needed a way to keep their current Customers engaged, educate Leads and Customers on the new product lines, and maintain the relationship that their acquisition had buit.

How We Solved Their Problem

In order to capture leads, build relationships and nurture ongoing, we adopted marketing automation and a web-based strategy to…

  • Segment their audience based on Status and Segment
  • Set up evergreen nurture email programs to onboard new Leads and Contacts
  • Launched an educational email series to build brand awareness
  • Set up multiple landing pages and web forms to capture new leads and properly assign them
  • Alert sales rep when a Lead or Contact met a certain activity threshold, identifying them as MQL (marketing qualified leads)
  • Maintain database cleanliness and capture lost records from Zoominfo

During Q1 of 2021 we were able to help them drive:

  • 28% increase in Landing Page Conversions
  • 16% increase in New Form Submissions
  • 1,522 new Contacts influenced Opportunities
  • $1.5m in new Opportunities in Q1 2021


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New Opportunities

The Challenge 🤜

Lack of a way to market to new and existing Leads and Customers effectively and ongoing

Bogged down by an underutilized marketing communications channel, this manufacturer was unable to connect with their audience in the way that they wanted with the frequency they needed.

Additionally, they lacked a firm grasp on who their audience was based on their database segmentation–their own grown CRM was not enough for them to effectively know who to engage and when to engage them.

This manufacturer lacked visibility into who their ideal customer was and how they could nurture new business effectively and consistently.

Our Solution 💡

Implement a Marketing Automation solution that turned their database into identifiable prospects

After identifying their unique challenges, we realized that the best solution was to implement a robust Marketing Automation solution that could help identify and segment their prospects so that they could market to them more effectively. 

  • Database Segmentation: By looking at historical data on different Lead and Contact records based on Name, Email, Company, Address, Industry, etc. we were able to segment out the database and create smaller, targeted groups that we could communicate to.
  • Database Hygiene: The next step was to remove all of the inactive or inaccurate records from the database.
  • Nurture Programs: Once we knew our segments, we set up unique nurture programs to start educating and warming our prospects up for our sales team. Through nurture programs, we were able to see what our segments were engaging with, what worked, and drive high intent actions.
  • Custom Forms and Landing Pages: Using the Marketing Automation platform we created unique landing pages and forms to capture prospect intent and determine which leads we can pass off to the sales team.
  • Lead Scoring and Alerts: The final step to this process was to set up a lead scoring model and series of sales alerts to notify the sales team of hot and potentially interested leads. This allowed marketing to close the gap and reduce at least one silo that existed. 

Within 12 months we were able to turn around the marketing strategy of this custom manufacturer to get them in front of prospects, nurturing new business, and staying top of mind with longtime clients. 

Results 📈

$1.5m In New Revenue leveraging Marketing Automation and Web Strategy

The strength of any organization really lies with the people behind it. Without a marketing automation strategy they were able to do incredible things for their business, but by leveraging the power of a marketing automation platform, we were able to help elevate their strategy and drive $1.5m in new opportunities for their business.

Let's work together.

Before you dive in with a company, I full believe that a conversation and a ‘discovery’ session are crucial to understand your goals, needs and the results you expect. We are careful to work with custom manufacturers that we are a good fit for.

If you are looking for results and love data-driven marketing with a focus on empathy, schedule some time with us today and schedule your free consultation!

Let's tell everyone about what you're making 🧰

Through proven strategy and reliable processes, we help custom manufacturers connect with their audience to drive growth, new deals, brand identity and end-user education.


Marketing Automation 🧰

Marketing Automation might sound like a fancy buzzword for ’email marketing’ but it is much more than that. Marketing automation can helps your organization identify new potential customers, educate them, build relationships, and even equip your sales team with the hottest leads available to close new deals with. Simply put, if you aren’t using marketing automation, you may be losing time and money.


Paid Advertising 💵

Paid advertising is likely already a part of your organization’s structure–direct media buys, publication ads, etc., are all examples of paid advertising. We use platforms like Facebook, Google, and LinkedIn to build paid advertising campaigns that get in front of prospective customers, generate leads, increase brand engagement and give a realtime view of who is seeing your content. When coupled with marketing automation and web strategy, paid advertising can be the hyper fuel for your business growth efforts.


Web Strategy 💻

Most organizations have a ‘web guy’ but few have an entire team that can implement proven solutions to drive business growth. Our team of experts can help your business develop online lead funnels, contact capture points, website personalization, SEO, and more. Our approach is holistic–we don’t believe slapping a fancy design on a poorly structured website will do anything but postpone poor performance.


An approach that isn't cookie cutter 🍪

Step 1: Discovery
Before we ever give out a quote or a scope of work, we commit with each client to a 1-hour phone call to understand their organization's unique needs. This is a non-negotiable–we firmly believe that knowing your 'why' is just as important as delivering your 'what'.
Step 2: Solutions Presentation
Once we have identified your unique needs, we then spend another hour to develop a scope of services that we can deliver which we believe will help you hit your goals. We will cover this with you on a call and breakdown our exact strategy, approach, timeline and KPIs.
Step 3: Scope of Work
Once we have both agreed on what your organization needs and what the scope of that work and relationship look like, we send over a scope of work and then we are off to the races!
Step 4: Scope of Work
Once we have both agreed on what your organization needs and what the scope of that work and relationship look like, we send over a scope of work and then we are off to the races!

What we did for one robotics manufacturer looking to grow their business ⚙️

  • 28% increase in Landing Page Conversions
  • 16% increase in New Form Submissions
  • 1,522 new Contacts influenced Opportunities
  • $1.5m in new Opportunities in Q1 2021

Ready to inject your digital marketing
strategy with hyper-fuel?🚀

If you have been seriously looking into digital marketing, but aren’t sure where to start, we will do a completely free consultation to review your digital marketing strategy give you a complete list of recommended action items you should take to elevate your current digital marketing strategy. The information is yours to keep – no hard sales tactics here.