Uncover How This Reg Med Clinic Generated

$1.2m In 12 Months Using THIS Paid Advertising Strategy

We Helped This Medical Clinic Generate $1.2m in 12 Months

Working with a Medical Clinic based in Arkansas, we were able to help them generate 7 figures in new business within 12 months!

👉 The Problem

With COVID-19 hitting a number of medical clinics across the country, our clients’ ability to generate leads for in-person events was hit as well.

The target demographic fell into the same demographic being hit the hardest by the pandemic–traveling to an in-person seminar was no longer an option for many.

Low seminar attendance resulted in a hit to revenue. That is when the medical clinic turned to Digital Pew for a solution!

💡 Our Strategy & Solution

In-person events were no longer an option, we adopted a web-based strategy that we used to:

Reach our customers right where they were at by setting up on-demand webinars
Testing and optimizing paid advertising to drive new prospective patients to register for our online seminars
Performed split testing and A/B tests for different ads and ad copy to gauge the best performing ads
Set up follow-up email marketing automation to perform automatic outreach and drive free consultations
Scaled up advertising to new areas to reach an even wider audience than previously

During a 12 month campaign we were able to help them drive:

Over 2,634 New Leads which resulted in…
Over 320 Brand New Patients in office getting treatment
Over $1.2m in New Revenue through paid advertising alone

Ready to Scale your Regenerative Medicine Practice? 🚀

For Regenerative Medicine Clinics looking to add $500k or MORE to their clinic annually, click the button below to determine if you’d be a good fit to work with us!

🤜 The Challenge

When COVID-19 hit the United States and we saw rolling restrictions go across the country, this medical practice needed to make a pivot.

Their primary lead generation strategy for their Medical Clinic was to host live, in-person seminars in local cities and towns. With new restrictions, these in-person events became increasingly difficult to do.

On top of that, the target age range of their audience was also the most vulnerable age range for COVID-19. This meant that not only was the registration much lower, but attendance was hit badly as well.

This, coupled with an unknowable timeline on when restrictions would lift or when people would feel comfortable leaving their own, required this medical practice to make a pivot.

This medical practice knew they had to figure out a way to reach their audience in their home and drive free consultations to their office without the in-person seminars.

🤔 How We Made It Work

When I first spoke with the Doctor at the office, and learned about their volume before the pandemic, their current needs, and what their back office was capable of handling, I worked to lay out a plan of attack to make their transition to an online lead funnel as seamless as possible.

While the solution for an online lead funnel sounds simple enough, there were a lot of moving parts. Here is what we helped them set up to execute on some of their goals:

Paid Advertising—After researching their competitors and learning more about their market, we set up a paid advertising campaign to drive traffic to the start of our lead funnel.
Landing Page—The start of the lead funnel was a custom landing page that we built out within a WordPress framework. The landing page was designed to capture the lead’s details and get them into the webinar.
On-demand Webinar–Using WebinarJam we built out an on-demand webianr that allowed users to register and attend whenever and wherever they were at. This approach allowed us to generate as many leads as possible and generate them on-demand.
Email marketing—Using Infusionsoft (also known as Keap) we set up robust email automation and Contact tagging to follow-up with webinar attendees and perform consistent outreach to our brand new leads coming into our system.

Within four months, we were able to help this medical practice transition from in-person seminars to on-demand webinars.

Now that COVID-19 has lightened restrictions, they are able to do both the in-person and seminars while still driving traffic to their on-demand webinars.

📈 $1.2m In New Revenue with a Completely Automated Online Lead Funnel

At the start of working with this practice, they had a very early stage online funnel with a lot of holes and gaps in it (they’ve admitted this to me–I’m not knocking them!)

After working with their team, we were not only able to elevate their results, but drive growth in an area of their practice that they had never tapped into before.

Their staff has more time freed up to pursue new patients, the Doctor is relieved that he doesn’t have to do as many in-person live seminars to drive business to this portion of his business.

During a time of crisis, we were really blessed to work with the team at this Medical Clinic to revitalize this area of their business and elevate their entire practice overall.

“In one month we saw $180k of new revenue come in from webinars. Each month I pull all fo the reports for all of our marketing channels and we are so excited to see these numbers every month–I couldn’t be happier.”

– Marketing Director

Ready to Scale your Regenerative Medicine Practice? 🚀

For Regenerative Medicine Clinics looking to add $500k or MORE to their clinic annually, click the button below to determine if you’d be a good fit to work with us!